Objective: Rebrand an existing brand or product by redesigning its packaging. The goal is to attract a different target audience or change the brand's perception.

Why: Death Wish Coffee is a popular mid-shelf coffee brand known for its bold name and high-caffeine content. While the current branding is energetic and eye-catching, it skews playful. This rebrand explores a more refined and illustrative direction — keeping the boldness, but introducing a visual style that feels more mature and detailed.

My Role: Designer, illustrator, printer.